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Love Crazy Egg’s Hard-Boiled Guide to eCommerce Optimization? A PDF is coming. Check back to download your copy. In the meantime, happy reading! *** eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult...

Make your holiday ecommerce prep as simple as possible with these 101 tips. From promotions and discounts to SEO and design, this list covers it all. The 2013 holiday season is looking to be the brightest yet. In fact, based on customer data so far...

Let me just say: I’ve got huge respect for business owners in retail. That job takes some serious attention to profit-margin detail that I know I couldn’t handle the stress of if I were doing it day-in, day-out. It’s one of the reasons I opted to write...

Sometime during the last quarter of 2013, my sales—along with those of others—took a downward spiral.  I couldn’t understand why, but then I read a FB comment that explained it in one word:  Cassini. eBay had quietly rolled...

Ready for your next sales promotion? For some ecommerce teams, it’s a time-consuming task deciding which items to markdown and how to publicize a sales event. However, sales promotions play an integral role in attracting customers. A survey found that...