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Designing substance behind the subject line Last month, we at Conversio developed a guide for crafting the perfect email subject line. However, coming up with unique and engaging email subject lines is only a small part of the battle. Once your intended...

Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

This written instrument is in the following e-collections/radical verb issues: Viewpoint  New Methods  Advertisement: Preregister since for the Medicine 2.0 Congress Viewpoint How Can Research Keep Up With eHealth? Ten Strategies toward...

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...