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Let’s face it; most of us are over winter — the rain, the snow and the inclement weather we’ve all been experiencing. That’s why your winter marketing ideas must meet your client’s immediate needs: Put yourself in their shoes (or rain or snow boots,...

No one is immune from email fatigue, and yet, email remains one of the most popular ways to reach customers. In fact, almost half say they actually prefer marketing emails over other forms of communication. The key strategy for getting your email opened...

Need help blogging for your business? When you’re a busy business owner juggling a lot of hats, it’s tough to make time to add another marketing tactic onto the list. But, it’s actually one of the best ways to market your business and get consistent...

Every smart business owner wants to know how to get more publicity. Why? Because publicity lends credibility. But it’s often like getting the “golden ticket.” Publicity is about setting up a system and being consistent. And when you do get it, it often...

As they say, Santa Claus is coming to town, and I know that, as a business owner, you want your goodies in his sleigh. These holiday marketing ideas are designed for you, the small business owner, to create quick wins and increase last minute holiday...