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The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

Content is key to finding and validating prospective firms and law firms are getting on board as they discover its potential for promoting their brand and reputation, establishing expertise and building trust. Here are 50 shades of content marketing...

I use Infusionsoft to automate much of the sales and marketing in my law practice. It is sort of like Aweber, but on crack. Now don’t get me wrong, Aweber is a fantastic piece of software, and to create a simple email list and send out auto-responders...

When I tell small business owners that I specialize in marketing, a common reaction is, “Oh my gosh, I could never do that. Marketing is so hard.” And while I appreciate the compliment, the actual work of marketing doesn’t have to be so hard. Often...

Last month, I partnered with MyCase on a webinar discussing the use of social media and blogs to network and build relationship online. It went great, as we had a number of people turn out, which speaks to the quality production MyCase put on. With so...