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Great leaders often meet failure on the road to success. Dr. Seuss’ first book was rejected 27 times before being published. Col. Sanders’ finger-lickin’ good chicken recipe was turned down 1,009 times before he sold it. Rather than be stranded on the...

In, The Benefits of Building a Community Around Your Brand, part one of this two-part series, we wrote about the benefits of building a community around your brand, which included the fact that it creates brand advocates, brand awareness and brand synergy...

Most small businesses understand that it’s important to have a strong brand. But the benefits of building a community around your brand aren’t always apparent. In this first of a two-part series, we share insights into why it matters and how a strong...

Your business is doing alright. Sales are steady and you’re in the black for the second year in a row. But could the business be doing even better if you expanded it? The answer to that question could make or break your business. So it’s important to...

Good leaders are great communicators. Some think that means inspiring staff with your vision and directing them. But if that’s all you’re doing, you are missing out on something important. Effective communication requires both a sender and a receiver...