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"The blog is mightier than the sword." --Headline for article by journalist Amit Lewinthal, israelhayom.com (2012), perhaps relevant eons ago (by social-media standards); image from PDCAST [LISTEN] On Culinary Diplomacy: Culinary diplomacy utilizes...

Listen to Playbook in 90 Seconds http://bit.ly/2koyvQz … Subscribe on iTunes http://apple.co/2eX6Eay … Visit the online home of Playbook http://politi.co/2f51Jnf BULLETIN -- BREAKING EARLY THIS MORNING -- AP/PARIS: “French soldier shoots man who attacked...

CYNOPSIS 12.02.16 Good morning. It’s Friday December 2, 2016, and this is your first early morning briefing. Saturday’s Premieres: Cooking Channel: Patti LaBelle’s Place at 11a ID: Your Worst Nightmare at 10p Oxygen: Homicide for the Holidays at 8p...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...