Themobileplaybook.com

(cross-posted on the Google Mobile Ads Blog) Earlier this year, we launched The Mobile Playbook in the US to help brands and agencies develop winning mobile strategies. At the time, most marketers had already moved beyond the “why mobile?” question...

Mobile Web use is on the rise and expected to exceed traditional desktop browsing by 2015. Many companies are struggling to understand this platform and the marketing strategies that will succeed with these devices. Recently, Google released its Mobile...

Advertise here via BSA Last year, Google published the 1st edition of “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile”. Based on the hundreds of conversations they had with businesses at the time, we saw that...

Responsive Web Design isn’t necessarily a new approach to web design, but it is one that is becoming more and more important. Wikipedia has a fairly expansive definition of what Responsive Web Design actually entails. In short, however, it&rsquo...

Over the past year we’ve talked to hundreds of CMOs, agency executives and other marketing decision makers about mobile and we’ve seen a shift in the conversation: businesses and agencies are no longer asking “Why mobile?” With half of all Americans...