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The Future of Content Marketing: 46 Experts Share Their 2017 Predictions
via b2cmarketinginsider

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...
Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts
via holtz

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing. Webinar Alert On Thursday I’ll present a webinar on communication to employees about the political...
12/06/16: Ad agency reports: Digital ad spending to gain on linear
via cynopsis

CYNOPSISDIGITAL 12.06.16 Good morning. It’s Tuesday December 6, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Digital goods: In e-commerce, digitalgoods is a general phrase referring to any goods that are stored,...
Everything You Need to Know About Content Curation
via instapage

Show Me The 35 Best Landing Page Tips Alongside original content, content curation is a key aspect of any content marketing initiative. When done right, curation can improve your SEO, establishes your credibility as a thought leader, supports lead generation...
Luxury Women to Watch 2017
via luxurydaily

Luxury Women to Watch 2017: Marketers set to make a difference Luxury Daily’s Luxury Women to Watch 2017 list honors smart women executives who are set to make a difference in the luxury business, particularly in marketing, retail, media and digital...

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Trends :: TDA Group - Integrated Content Marketing

Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers over the last 12 months. But this annual exercise is more tha...

Ingredients of a successful rebranding campaign for IBM :: TDA Group - Integrated Content Marketing

Rebranding a product line may seem simple to outsiders, but to those responsible for implementing the strategy, it’s an intense and meticulous process. In the IT industry, brand loyalty tends to be a ...