Sweettoothrewards.com

Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...

Want travel flexibility with your rewards points? If so, you will want to accrue transferable points. American Express Membership Rewards points are some of the best points that can be transferred out to airlines and hotel loyalty partners.  Understanding...

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School, it was found that increasing...

Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions. With average cart abandonment rates hovering around 68% – a mix of new and returning customers – you want to do everything you can to...

I’m sure you’ve heard of Customer Lifetime Value (CLV). It’s a fascinating metric used to calculate how much your business can potentially make over the lifetime of your customers. It’s also sorely underutilized, especially when it comes to marketing...