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The 3 Types of Social Media Metrics That Matter to You
via datarank

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics...
Auditing Your Social Media Content: 5 Issues to Tackle
via contentmarketinginstitute

I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same process as it relates to social media content. Social media is such an effective method of distributing...
Tools & Tips for Better Social Media Metrics
via thetechscoop

Social media marketing has become an essential piece of any comprehensive promotional strategy. Businesses of all sizes have come to understand the importance of building a community via branded messaging on Facebook, Twitter, LinkedIn, YouTube, FourSquare...
25+ Social Media Measurement Resources For WordPress Users
via b2cmarketinginsider

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search...
The New SEO: Search Marketing Integration
via latest-tech-updates.blogspot

Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of...

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15 years in, it’s clear: All business is social

15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Fast forward to today—social isn’t just another part of the marketing mix anymore. It’s the channel where...
A blueprint to add LinkedIn video to your social strategy

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Report, 66% of consumers say short-form videos are...
Reddit statistics in 2025 and tactics to grow your brand

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social...
What brands get wrong about influencer sourcing

We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. This time, we’re breaking down what brands get wrong about influencer...
How to find influencers for your brand’s marketing campaign

Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of traditional advertising. It humanizes you and offers a more relatable way to connect with your audiences. As the...

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Sprout Social: Social Media Management Solutions

Reimagine how social media can grow your business with Sprout Social. See our social media management tools in action. Start your own free trial today.
Facebook Tips & Guides | Sprout Social

Sprout Social provides marketing professionals with the latest Facebook tips and guides in the social media world.

Facebook Fan Page & Profile: Know the Difference | Sprout Social

It's important to understand the difference between a Facebook Fan Page and a Profile so you don't limit your brand's Facebook reach.