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Fans’ support was put to the test this spring with the premiere of Last Fan Standing – a competition of the world’s most popular artists where the victor is ultimately selected by the audience. In their first season ever, 10 fan groups from 10 of the...

Your Instagram friends may not be the photographers they’re making themselves out to be. Turns out that 11% of photos using the #nofilter hashtag on Instagram actually have a filter, a percentage that adds up to roughly 8.6 million photos. We pulled...

How are the world’s biggest brands leveraging social marketing for business? That seemingly straightforward question has remained unanswered from a research perspective to this point. While a number of studies have shed light onto a broad spectrum of...

The appetite for the World Cup is at a fever pitch as the field has been whittled down to the round of sixteen. A myriad of records have been broken, but one thing remains clear; social is in full on striker mode. Over 16.4 million tweets were racked...

Blood, sweat, and tears have already been shed at this year’s World Cup and this comes to us as no surprise because even those of us who aren’t fully educated on the rules of soccer enjoy a good competition of countries. No matter our level of involvement...