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LISTEN ON YOUTUBE LISTEN ON ITUNES LISTEN ON STITCHER Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps...

By Hasnain Zaheer Personal online marketing Connectivity is the 21st century electricity, data centres are the new rail tracks, and targeted advertising platforms such as Google AdWords are the new engines that pull our intentions, needs and wants...

General Electric CMO Beth Comstock (above) believes marketing is about seizing opportunities. That’s why she’s constantly on the lookout for innovation, driving GE’s partnerships in healthcare and clean energy. It’s why today...

“Marketing infrastructure.” Not too many years ago, that might have been nominated as an oxymoron, right up there with a deafening silence, sweet sorrow, and jumbo shrimp. But now, that’s where some of the most interesting developments...

Every startup has its ups and downs; the startup life is a non-stop roller coaster that tests a founders resolve in every possible manner.  I truly believe that the key difference between a successful entrepreneur and an entrepreneur that fails is sheer...