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To build an effective marketing tech stack, the first step is to map out a clear strategy for zeroing in on target accounts. Perhaps the biggest strategy of the moment, account-based marketing offers marketing technologists a unique opportunity. Whereas...

Marketing technologists face the challenge of not only choosing the right solutions from the 5,300+ vendors operating in the martech landscape today, but also ensuring that chosen solutions actually integrate with your existing stack. In addition to...

Designing your marketing tech stack can get pretty confusing pretty quickly. Even the most talented marketing technologists face seemingly endless decisions about the right set of tools their team needs to effectively go-to-market. Why? With over 5,...

For many marketers today, it might be hard to imagine (or remember) a time before the term “marketing tech stack” was as commonplace in your department as “budget” or “ad spend.” The truth is, though, that marketing technology is still very much an emerging...

Account based marketing (ABM) transforms the way your sales and marketing teams approach securing new business. With a targeted, well-researched approach to understanding the many players involved in a potential account, your employees can focus on the...