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It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...

Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...

Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of...

5 Easy Ways to Sync your Social Media Marketing and Link Building for SMEs If you work in-house in a SME (Small Medium Enterprise) as a social media officer or link builder, you may find yourself looking for new ways to propel your marketing efforts...