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Marketing Day: Paid search campaigns, mobile wallet strategies & content creation
via blogsandmarketing.blogspot

Featured story 6 questions from elementary school are key to content creation success Oct 14, 2016 by Rachel Lindteigen Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. From Marketing...
Learn from the Pros: See Who’s Speaking at SMX West and Save $200
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More than 80 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX West conference, March 11-13 in San Jose, CA. You’ll learn what makes them successful, what keeps them up at night, and what...
Affiliate Marketing Industry News Roundup 10-27-2016
via formetocoupon

Affiliate Marketing News 10-27-2016 Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs. The text that...
SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study
via billsreviewjournal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio beefs up AdWords MCC integration Feb 10, 2017 by Ginny Marvin A new “Manager Accounts” option...
SearchCap: Google Maps Offline, App Indexing & Structured Data
via pixotritechnologies.blogspot

From Search Engine Land: *Google Maps Breakthrough: Search And Navigation Without A Connection Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday Google made a major...

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Meta introduces generative AI video advertising tools

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI...
How to use Microsoft Clarity for deeper website analytics

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity...
Google Product Studio launches AI-generated video creation tool

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns...
Key PPC ad strategies for home services

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more...
Your exclusive look at the SMX Next agenda is here

Next month, thousands of seasoned search marketers will gather online to learn next-level SEO, PPC, and generative AI tactics, get in-depth answers to specific questions, and connect with like-minded community members and subject experts. Are you ready...

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Search Engine Land - News, Search Engine Optimization (SEO), Pay-Per-Click (PPC)

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.
Sharing is caring: Click share and post-holiday shopping success

Click share is a crucial metric that can help you improve Shopping campaigns. Columnist and Googler Matt Lawson explains what it is and how to improve it.

SEO priorities for the new year

It's easy to get caught up in the day-to-day of your SEO campaigns, but columnist David Freeman advises you to stop for a moment and take a look at the bigger picture.