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A great social media marketing strategy delivers on the company’s goals. It should be tailored to your audience and what they want from you. The goal should be to create an effective, engaging, and personalized plan. With so many things on the plate...

Marketing is the process of creating value for customers and building strong customer relationships to capture that value in return. The 5 step marketing framework has a set direction where marketers create something valuable for their customers and...

These days it seems to be all about digital businesses. So how can you manage a digital startup being a non-technical person? There are several things you can do to successfully get your startup running, even without a tech background. We have the best...

Today’s business owners live in an era when transparency is more than valued — it is an expectation. California’s wage transparency law has taken effect, creating a new chapter of openness and fair compensation practices in the workplace. Small businesses...

A SWOT analysis is basically a handy tool for any marketing manager. The abbreviation stands for strengths, weaknesses, opportunities, and threats - four essential pieces of information that can be used to highlight the critical points needed when addressing...