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Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion...

Struggling to drive conversions?  The issue might be with customer experience. After having worked with several brands, big and small, I can assure you that you don't have to make sweeping changes to drive better results. Many times even small changes...

Solar lead generation vendors can provide lists of homeowners interested in solar and even book appointments. But this may not convert to sales. Even worse, cheap leads can damage an installer’s brand. Photo: Ron Bennetts/Flickr CC. Since it can cost...

Social media marketing have several new platforms to inform, share and collaborate with each other the personal and business level. Initially, started as a social sharing tool most of the platforms are now wooing business from industry. There are free...

Email is a very powerful and affordable lead generation tool that businesses can employ. Given the innovative products and solutions offered by marketing automation companies, email’s ability to deliver famous 44% return on the investment has enhanced...