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Listen up ladies, there's no need to go to Sephora and model a hundred different shades of lipstick anymore. Now with Virtual Artist, Sephora's award-winning app, for iOS and Android, you can virtually test thousands of shades of single and palette eyeshadows...

PR samples + Purchased by me. Happy Makeup Wars Monday! Today I’m sharing the 17 Best Cruelty Free Concealers for Fair Skin / Pale Skin. Almost all of my picks are vegan. A few are not. I’ve got indie, drugstore and department store options for you...

A bridal party, one of the best ways to show your friend “the bride” that you are there for her in her big day, & that you will be there in style with the other bridal party. the best thing about being a bridal party is the extremely...

Ombre nail art is one of the easiest nail art ideas you can copy and even an absolute beginner can master this look on their first attempt. Ombre nail art often gets confused with gradient nail art, but they are separate styles. Unfortunately, quite...

Reality can't be painted; it's impossible. However, our brains are easy to fool—if something shows certain features of the real thing, we see it as the real thing. We aren't usually aware of this, until we come across pictures presenting optical illusions...