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In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search...

It’s already that time of year: Time for holidays, food, family, and new year planning. Being so close to the new year, I think it’s appropriate to take a look at the eCommerce marketing trends that have popped up in 2016 and will be even more prevalent...

Content marketing is a bit of a blunt instrument. It’s a number’s game, after all, designed to boost metrics like site visits, conversion rates and Shares, Likes, Tweets and Pins. You might not always feel like there’s a lot of subtlety...

Social media road map By Margie Jordan By now you’ve heard stories about the positive impact social media marketing is having on the sales of many businesses. In fact, many marketers have acknowledged that social media is now a crucial piece...

Pop went the social media bubble. Now what? By Miguel Helft, senior writer August 16, 2012: 7:09 AM ET Yes, there was a social media bubble. And, yes, it popped. The question now is, what happens next? FORTUNE -- There's no doubt as to when the dot...