Purpose.edelman.com

Stakeholder engagement has risen on the public relations agenda recently mostly due to the introduction of social media and new hybrid forms of marketing, advertising, and public relations. New technologies have made it possible for organizational messages...

The 2017 Edelman Trust Barometer shows a dramatic drop in levels of trust in institutions across the globe. Investors and business leaders should take this seriously and reevaluate the way they approach much of their strategic planning. Global investment...

Artificial Intelligence (AI) is so important a topic these days, and accounts for so much coverage, I’m giving it its own category in the Friday Wrap starting this week. I extract items for the Wrap from my link blog, which you’re welcome to follow....

YOGA BEER + CREATIVE THINKING 2.2 billion hectolitres of beer are consumed across the world each year. Whilst the Germans drink more than anyone, 110 litres per person each year, it is China that boasts the world’s biggest selling beer. Snow Beer, cheap...

The World Economic Forum has been way ahead on the major technology trends. Fellow South African and Silicon Valley hero Paul Maritz was here talking about Cloud Computing long before it caught on. Ditto smartphones, twitter, youtube and other transformative...