Pr2020.com

Measurement matters now more than ever. Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it comes to monitoring, reporting, and improving performance...

Q4 is a critical time for B2B organizations and marketers. With the natural ebb and flow of performance throughout the year, B2B marketers understand that Q4 is a make or break time. It’s the time of the year when annual goals are hit or missed, which...

There’s a lot of buzz around inbound marketing – and rightfully so. According HubSpot, the average company saves $20K per year by investing more in inbound marketing vs. outbound. That stat alone might be enough to get the attention of most executives...

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics...

Curating links for my weekly newsletter has built up a rather large collection of useful content. Reading back over some of the posts that have been shared, I realized many of the links are not as main stream as I believe they should be. So I poured...