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To stand out at Super Bowl 51, ads are going for stunts
via ksnt

NEW YORK (AP) — Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it’s not confirmed — she could perform from the roof of the stadium. If that comes to pass, she won’t be the only one making a big play...
Survey says Canadians prefer ads to Super Bowl
via fan960

TORONTO — The millions of Canadians tuning in the Super Bowl on Sunday night are more eager to take in the lavish television ads than the football game itself, a new survey suggests. A recent Harris/Decima poll found that while a third of Canadians...
Super Bowl XLVIII: 4 Movie Studios Buy In; Local TV Markets Ask Unprecedented Numbers For Ads
via deadline

EXCLUSIVE: With Super Bowl XLVIII national ad inventory selling for upward of $4 million per 30-second spot, the local markets also are asking unprecedented numbers to advertise on the most-watched TV day in history. Doesn’t mean they&rsquo...
The 25 Most Influential Super Bowl Ads of All Time
via time

For many, the Super Bowl means epic shootouts, defensive shutdowns and last-minute, game-on-the-line Hail Marys. For others, it’s all about another skirmish: The Battle of the Brands. Every year, companies spend millions of dollars for just a few seconds...
My favorite Super Bowl ad: BBDO's Robin Fitzgerald
via admin.thedrum

Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them. We’ve also asked them to give their thoughts on whether they think...

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Who are you being funny for?

What makes a funny Super Bowl ad appealing – and to whom? Our VP Executive Creative Director, Desmond LaVelle, talked to Contagious to examine who’s laughing when it comes to Super Bowl ads: A not-so-funny thing happened in February of 2016. A fetus...
The Brand Bowl: 2019’s Best and Worst S*per B*wl Ads.

Regardless of what happens between the Boston Bradys and the LA Refs in their little match, the nation will still get a new champion we can all agree on: the best ad of the year. What’s this? No one ever agrees on this stuff, and it’s only debate fodder...
Mindful Mash-Ups

A new frontier in the pursuit of happiness has arrived, with our values shifting towards mindfulness and well-being. Experiences and goods that lead to elevated physical and mental states are in high demand. From meditative exercise, to 420-friendly...
Today’s Top Influencers Are Doing It Differently

These days, the most powerful influencers bear little resemblance to the mass media-produced, celebrity influencers of years past. People are opting to follow more authentic and original role models, who engage with their fans via social media. Global...
eMarketer’s Mobile Trends 2019 feature our EVP, Michelle Edelman

Mobile ad spend is anticipated to surpass $93 billion in 2019 – which is why all marketers should check out eMarketer’s new “Mobile Trends 2019” report. Their top 10 trends to watch in the coming year include privacy regulation, audio advertising, mobile...

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