Odney.com

Calguns offers insight into the recently leaked book Preventing Gun Violence Through Effective Messaging. [Press release after the jump.] The book’s been excoriated by the NRA and taken to task by TTAG. But we haven’t seen the image...

San Diego, CA --(Ammoland.com)- Perception is reality. The media is the message. Gun control propagandists know this. In the marketing of politics, messaging has always been important. It is more so every year. The National Voter Registration Act of...

Maybe you're that breed of bike owner who has a cycle but almost never rides it. A person whose bike, bought in a hopeful moment, is sitting in the garage or basement, its tires flat and its seat coated with dust. What would take to get you out and...

What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more). So, how do you frame...

One of the most important components of public speaking is understanding how to woo an audience. Certainly it took skill to woo your spouse or business partner, and so it takes skill to first woo an audience into attendance and then woo attendees into...