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Programmatic & Digital Media Glossary
via lens

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...
Ad-Blockers May Actually Cure Publishers’ Ad Woes
via itclips

If you haven’t read about ad-blocking in the recent past, I envy you. For those of you who did escape the bonanza, please share the location of the rock you were living under. Ad-blocking gives Internet users the ability to remove all ads shown on...
StartMeApp Mobile Advertising Network Names Valerie Itey as Head of Global Sales
via adtechdaily

Mobile and Digital Content and Advertising Veteran Executive Assumes Immediate Responsibility for StartMeApp Sales and Business Development Initiatives Worldwide LONDON & BARCELONA – StartMeApp (www.StartMeApp.com), the global mobile ad network...
Google’s AMP is bringing some much needed speed to mobile but the transition won’t be easy for publishers
via admin.thedrum

A week after launching, the Google-led Accelerated Mobile Pages (AMP) initiative has raised more questions than answers for publishers concerned over its capacity to generate advertising revenue, writes Seb Joseph and Jessica Goodfellow. Despite the...
Safeguard Scientifics Announces Fourth Quarter and Full-Year 2014 Financial Results
via vivalikes

Wayne, PA (PRWEB) March 05, 2015 Safeguard Scientifics, Inc. (NYSE:SFE) today announced fourth quarter and full-year 2014 financial results. For the three months ended December 31, 2014, Safeguard’s net loss was $ 15.1 million, or $ 0.73 per share,...