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Naspers Sells Allegro; Armis.Tech Launches in France
via exchangewire

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TYTV integrate; RadiumOne concentrate...
The 614 Group Releases First-Ever Viewable Vendor Study
via adotas

NEW YORK, January 14, 2014 (ADOTAS) – As publishers across the digital marketplace prepare for a sea-change industry transition from “served” ad impressions to a “viewable” impressions currency, The 614 Group today...
MRC Accredits Integral Ad Science Ad Verification Technology Suite
via adtechdaily

Accreditation Granted for Campaign Monitor and Firewall Solutions That Power Brand Safety, Preventative Ad Blocking Capabilities NEW YORK, NY – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers...
WiR: Verizon Sets Sights on Yahoo, Instagram Introduces Views for Video and Huawei and Expway Partner to Standardise Vid...
via videoadnews

In this week’s Week in Review: Instagram to introduce views for video, Verizon confirms interest in Yahoo and Huawei and Expway partner to standardise video quality. To receive a weekly summary of industry news and other VAN interviews and videos, sign...
UK Ad Viewability Below 50%, Costing Advertisers £154m a Quarter
via digitalmarketingmagazine

For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week. Only 49% met the IAB and Media Ratings...

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Meetrics – Ad Attention Solutions

Increasing media quality and effectiveness of digital marketing with the help of Viewability, Fraud Prevention, Brand Safety and Audience Verification
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DoubleVerify is driven by a mission – to make the digital advertising ecosystem stronger, safer and more secure.

Meetrics – Video Testmeasurement

Demonstration page The degree of viewability of the superbanner and the video are presented in this demonstration. You can navigate on this sample page in a similar way to any other website. Superbann...