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Do you feature reviews of your business online? Perhaps you’re not sure how to attract reviews or where they should appear to have the most positive impact. In this week’s blog, we’ve created our definitive guide to online reviews, why you should have...

When all you have is a hammer, every problem looks like a nail. This proverb accurately describes how writers try to make money online – through writing alone. Neil Patel recently demonstrated that a blog can generate $100,000 a month, when it forms...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along...