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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

In this week’s Week in Review: New Video Frontiers Presentations are now live on the NVF16 website, IBM brings Watson to cloud video and YouTube focusses on premium content for advertisers. To receive a weekly summary of industry news and other VAN interviews...

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat...

By Paresh Dave Los Angeles Times (TNS) LOS ANGELES — The company behind Snapchat has two offerings — that beloved, 5-year-old app for messaging and video streaming, and Spectacles, a months-old, $130 pair of sunglasses that double as a camcorder....

We've rounded up 20 of Snapchat's earliest employees. Many of them were Stanford classmates of founders Evan Spiegel and Bobby Murphy. In the last five years, Snapchat has gone from a sexting app built in a Stanford dorm to a business that...