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“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...

Designing substance behind the subject line Last month, we at Conversio developed a guide for crafting the perfect email subject line. However, coming up with unique and engaging email subject lines is only a small part of the battle. Once your intended...

Do you want to grow your business with social media? You need to become good at managing your accounts. But it’s easier said than done. Yes, managing social media accounts on different social networking sites can be overwhelming especially if you are...

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed...

Smart technology continues to integrate further and further into every aspect of our daily lives, including fitness and health thanks to programs and devices like fitness tracker apps and wearables. At this year’s CES in January, the world was introduced...