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How to Decide if a New Social Network or Medium is Right for You Today I’m going to help you decide if you should start on that new social network or that new medium like a podcast or a YouTube channel. As bloggers, we are constantly bombarded with...

I get a lot of hyper-specific local marketing questions, e.g. “should I get more links?” “how do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation. ...

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social...

We’re trying to set ourselves up for the next 25 years of trying to really focus on higher-end, higher-value work and trying also to take advantage of the automation that’s possible in the lower-end work so that we can profit from that.—Greg Siskind...

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...