Licensing. Engaging and connecting with them, and motivating them to make a purchase. Br.
Licensing. Engaging and connecting with them, and motivating them to make a purchase. Br.
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Since the spread of smart mobile devices — smartphones and tablets — the video games industry has learned a lesson in economic Darwinism: develop your mobile business or face extinction. The growth of gaming on the move means a new global...
Joseph Williams, Wikimedia Commons Harvard University Harvard University is one of the most prestigious and well-known schools in the world. Its undergraduate program had an acceptance rate of just 6% last year, while its Business School was ranked...
One success story doesn’t guarantee another. The executives at Nintendo know that better than most. This week, the video game publisher and hardware maker will present the details of its latest console, the Nintendo Switch. An early trailer shrewdly...
By Robert Williams, Founder My column last week concerning “secret indexes” was so wildly popular that I’m happy to reveal five more today. Reason being, the benchmark indexes don’t paint a clear enough picture to make informed investment decisions...
LONDON, July 8, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Mobile Gaming in US$ Million by the following Product Segments: Tablet, and Smartphone. The report provides separate comprehensive analytics for the US, Canada, Japan...
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SOCRATES Journal is an international, refereed, and indexed scholarly publication focused on public policy, administration, and ph...
There are many new paths for delivering a brand message to consumers, engaging and connecting with them, and motivating them to make a purchase. Br...
The use of licensing as a marketing and brand extension tool has proliferated over the last 30 years. When well-executed, a strong licensing relationship
Stephen Joseph selects The Brand Liaison to Lead International Licensing | LIMA Licensing
Stephen Joseph selects The Brand Liaison to Lead International Licensing Licensing to Debut at Atlanta Gift Show January 12-18 Lubbock Texas, J
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