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Marketing is not the same function it was ten years ago—when B2B marketers were considered “sales support.” Today, we hold our place as an equal partner among various corporate functions, including equal accountability to deliver tangible business results...

Lead Liaison Leadliasion has been designed to attract customers towards online businesses. The software helps users carry out their marketing efforts. Users can design marketing and email campaigns. They can work more closely with their customers. They...

Best of B2B Marketing Zone June 16, 2016 B2B MARKETING INSIDER | THURSDAY, JUNE 16, 2016 11 Overused Stock Photos to Ban From Your B2B Marketing Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before...

Advanced data mining tools and data storage solutions have enabled modern businesses to store and access large sets of raw data. These huge chunks of data, when organized and analysed in a systematic way reveal new and important business insights allowing...

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best...