Kyleapplegate.com

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...

There is a common misconception about marketing. It’s expensive. I personally don’t believe in expensive (or for that matter cheap) marketing. There is only marketing that works and marketing that doesn’t work. In this respect, I tend to think of marketing...

By Liza Skripka, Online Marketing Manager at SEMrush (@lizaskripka) In this article, you will find six steps that you need to take in order to start doing Email Marketing. However, this article might be also useful for the amateurs, as it features some...

When it comes to B2B marketing, a professional website is a necessary investment. You want the digital face of your firm to be professional, credible, and authoritative. Many firms that we work with want to maximize the ROI of their investment in their...

There’s always a next thing in marketing. Whether it’s predictive content curation engines, deep customer and demand gen analytics, artificially-intelligent subject line creators, or more accurate, timely ad delivery, we’re constantly pushing forward...