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The Future of Content Marketing: 46 Experts Share Their 2017 Predictions
via b2cmarketinginsider

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...
Friday Wrap #206: Videos get sound, fake news fail, holograms on your phone, UGC beats brand posts
via holtz

I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing. Webinar Alert On Thursday I’ll present a webinar on communication to employees about the political...
Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails
via moz

Posted by Adria.Saracino During my SearchLove San Diego presentation last week, I talked about "Why Your Content Marketing Initiatives are Failing (And How to Fix Them)." I highlighted eight ways content marketing programs can fail or suffer, along...
Developing A Content Marketing Strategy that Actually Works with Joe Pulizzi
via agencymanagementinstitute

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...
Content Marketing Statistics to Include in KPIs
via 3dissue

In the present day it may be quite hard to fathom but content marketing wasn’t always the way to communicate and engage the consumer. There were many methods of marketing in the past that shone brightly for a short period but faded just as quickly...

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