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The following is a guest post by Bertrand Hazard of TrustRadius, who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing...

The Marketing world is ablaze with talk of “ABM” — account-based marketing — but inbound marketing isn’t going away. It still delivers great results (especially when predictive scoring is in the mix), however inbound takes a long time. That’s why we...

Companies Using Predictive Marketing Platforms Achieve Higher Revenue Growth Than the Industry Average, Says Commissioned EverString Study SAN MATEO, CA--(Marketwired - Jan 14, 2016) - Companies that use predictive marketing and analytics significantly...

Tweet Being able to make better use of your Marketin g leads is the difference between closing deals and not. One of the most important aspects of  marketing is to be able to have better discernment around the leads. And one way to understand which...

NEW YORK, NY—(Marketwired – July 08, 2015) – 6sense, the leading full–funnel predictive intelligence engine for B2B marketing and sales, and Bombora, the premier provider of demographic and intent data solutions for leading B2B marketers worldwide, today...