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Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement. So said Heather...

Did you know that Darth Vader is polling higher than all potential 2016 presidential candidates? Yes, it’s true, according to the recent Washington Post article, which recapped the results of a clever survey by Nate Silver’s respected statistical analysis...

You’re already producing content. So are your competitors. Why does some of this content engage with potential customers while other content is ignored? Quality material is important, of course. Potential customers want information-heavy, engaging blogs...

Our blog archive is full of useful tips for optimizing your keywords and marketing your app, but it can be a little overwhelming to sort through all the posts. So we decided to categorize our very best posts to make it is easy for you to find exactly...

The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in it we look at the history of digital marketing...