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This is a guest contribution from  Michael Johnston, co-founder of MonetizePros.com. Split testing has become an absolute must for anyone running an e-commerce site or driving PPC traffic to a landing page. The benefits of disciplined experimentation...

Editor’s Note: This post originally appeared on Medium. The below is an excerpt. You can read the article in its entirety here. In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described...

I get a lot of hyper-specific local marketing questions, e.g. “should I get more links?” “how do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation. ...

Internet marketing is huge and it’s getting bigger. If you’re looking for internet marketing resources then you may be confused about where to start since you’ll come across a lot of jargons and terms. So here are over 101 resources that you will ever...

Measurement matters now more than ever. Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but marketers are largely dropping the ball when it comes to monitoring, reporting, and improving performance...