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By Liz Kroft & Lance Hulsey Mainstream Real Estate Group February 19, 2015 — Santa Cruz [Editor’s note: Last week, Santa Cruz Tech Beat published Let’s Leverage our Local Housing Market (February 12, 2015). Here’s another perspective on local housing...

As we are closing in on 2013, it’s a good time to reflect back on the market trends of this year and crystallize our forecast for 2014.  Arguably, 2013 was the most competitive residential real estate market we have experienced over the past 7 years...

SANTA CRUZ, Calif., Jan. 26, 2015 /PRNewswire/ – Santa Cruz County Bank (OTCQX:SCZC), a locally owned and operated full-service community bank headquartered in Santa Cruz County, today announced unaudited results for the fourth quarter and year ended...

The Santa Cruz real estate market, like so many others, particularly in its state of California, has suffered setbacks and price declines since 2008, when the U.S. financial crisis really began to hit the American housing market. The Santa Cruz market...

Big Changes: Making History in Santa Cruz Real Estate! Press Release: (see Santa Cruz Sentinel article 6/17/15). David Lyng Real Estate purchased American Dream Realty (ADR). Now, these two local family owned companies (1980 & 1988) now presently...