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27 Million Potential Hispanic Votes. But What Will They Really Add Up To? By MARCELA VALDES For decades, political analysts have heralded the Latino vote as a “sleeping giant” that will solidify Democrats’ hold on power. But in cycle after cycle, turnout...

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions Following up on last...

A variety of advertising platforms such as Google AdWords and AdSense play a key role in bringing fresh traffic to WordPress sites as well as in monetizing many types of blogs. As these platforms grow in complexity so do various ways of gaming them...

Herman Melville’s mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced...

Herman Melville’s mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced...