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Digital Media and Marketing Leaders Headline 2017 IAB Annual Leadership Meeting ‘Publishers & Platforms: What’s Next...
via iab

Over 1,000 Executives Explore Roles of Premium Content and Platforms in the Shifting Media Landscape During Three-Day Industry ‘Must-Attend’ Conference Marc S. Pritchard, Chief Brand Officer, P&G, Keynotes Opening Night, Rallying Industry with an...
FACT SHEET: Obama Administration Announces Federal and Private Sector Actions to Accelerate Electric Vehicle …
via plugineurope

The Obama Administration is taking responsible steps to combat climate change, increase access to clean energy technologies, and reduce our dependence on oil. That is why, today, on the heels of the United States Department of Energy’s (DOE) first-ever...
Statistical Proofs Show That You Should Invest In Multi Channel Marketing
via callboxinc

If your name is easy to pronounce like “Jane”, people will favor you more. They say, men with shorter first names are over represented in the c-suite, e.g. Apple CEO Timothy “Tim” Cook. Does a name really affect a personality or determine one’s success...
100+ Amazing Marketing Stats You Need To Know In 2016
via futureofbusiness.sap

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? Find the answers to these questions and many more in this...
Best of B2B Marketing Zone for July 29, 2013
via b2bmarketingzone

Best of B2B Marketing Zone July 29, 2013 GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013 Social media research, customer insight, and the power of the one 'I’d like to tell you a short, cautionary story today to explain why I am...

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Telling Stories. — Upstream Group

Telling Stories.
The Drift — Upstream Group

Qualified? Vital? Think of this as a hierarchy or scale. As you reach out to or meet with customers, what exactly do you think youâre establishing with your claims and charts and numbers and diagram...

The Hedgehog and the Fox. - The Drift from Upstream

Sure, the hedgehog might get it right….but if he doesn’t, it’s fatal. The fox, on the other hand, focuses on great execution and decision making across dozens of small things. He knows that you can ...