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Posted by Adria.Saracino During my SearchLove San Diego presentation last week, I talked about "Why Your Content Marketing Initiatives are Failing (And How to Fix Them)." I highlighted eight ways content marketing programs can fail or suffer, along...

CYNOPSISDIGITAL 08.18.16 Good morning. It’s Thursday August 18, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Paid content: Paid content is content that a marketer puts out by any paid means, such as Google Adwords or...

Pexels In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for compelling interactive content, such as 360-degree virtual reality videos, the growth of visual content, such as infographics, a bigger...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions...