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Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

I’m not overstating things when I say that Jermaine Griggs is an absolute master at marketing automation. Each time I learn another of his ninja strategies, I’m completely blown away. Jermaine’s marketing automation strategies are...

There are a wealth of reasons why investing in an established internet business can have distinct advantages when compared to investing offline. That said, finding the ‘right’ internet business opportunity is essential to realizing these benefits and...

It’s been an interesting year for B2B marketers.  Technology is evolving faster than ever before, buyers are increasingly calling the shots, and economic conditions continue to drive uncertainty.  All that said, some of the nation&rsquo...

Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...