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A home-based business can be an excellent way of changing your career and taking a shot at entrepreneurship. If you’ve got what it takes to be your own boss, then you can start thinking bigger. The next step is expanding your possibilities by entering...

The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast...

Philadelphia’s own Jimmy Shubert started out doing stand up at The Comedy Store and worked his way up to headlining all over the country from Vegas to New York City and all around the world.  He’s put out a DVD, three comedy CDs, a Comedy...

For marketers, the quest for branding that matters to consumers has always been about how to achieve deeper relevance. The more relevant a brand is in a customer’s life, the more they’ll begin to look for ways to integrate it into their lifestyle. Of...