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“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” When it comes to marketing, I’d paraphrase the immortal Ferris Bueller as follows: “Your customers move pretty fast. If you stop to draft a massive document...

Agile marketing offers the opportunity for businesses to achieve their goals more quickly, more efficiently, and with happier employees than traditional marketing tactics. Most marketers say they want to be more flexible/adaptable/agile, but what does...

Sometimes I believe the internet is actively engaged in destroying my ability to get writing done (I’m looking at you, YouTube). But this morning, as I was sipping my first cup of coffee and reviewing my Google Alert for “agile marketing,” I came across...

Alien vs. Predator BetaMax vs. VHS Microsoft vs. Apple Rolling Stones vs. The Beatles Sales vs. Marketing Anyone who has been caught in the cross-hairs of a sales vs. marketing skirmish won’t contest its place on a list of the greatest rivalries...

Peshkova/Shutterstock Bruno Aziza is a big data entrepreneur and author. When it comes time to hire a head of marketing, many of the tech entrepreneurs I’ve worked with and advised imagine bringing on someone who’s a master of SEO and A...