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The details of my denim obsessed-life are quite inconsequential…ok, just kidding. Just like with a classic movie quote, I always love to look back and revisit things that make me smile…in this case, what led to me actually working in an industry I absolutely...

The Exclusive Denim Collection Features Customized Styles From The World’s Leading Brands Shopbop.com, the premier, global shopping destination for women, announces the launch of The Principle Collection. An exclusive denim line out today, The Principle...

Genetic Los Angeles Before launching his debut denim line, Genetic Los Angeles founder Ali Fatourechi spent a year traveling the United States. Not to sample various types of apple pie a la mode, but to meet with over 20,000 consumers and find out what...

I'm sad to say that today is the last day of Pinterest Told Me To's Birthday Week.  BUMMER. I've had a blast partying with you girls, and I hope you have all had fun too! I'm sad to see the week end come to an end, but I am happy to say we've got one...

Fashion's crushing hard on denim right now, turning old silhouettes new with exaggerated frayed hems, patches, and unexpected cuts. Good jeans are always worth the investment, but now there are jackets and skirts and tops and even luxury denim pieces...