Christopherspenn.com

Cross-posted from the FIR Podcast Network Today’s panel features “Writing Without Bullshit” author Josh Bernoff, social media traveler Steve Garfield, and SHIFT Communications Marketing Technology Vice President Christopher S. Penn. The stories covered...

There is one big advantage Twitter has over Facebook. It’s not filtered. That is both a blessing and a curse. It means you can see every tweet as it streams past from your followers. But it can be overwhelming. That is why using lists and #hashtags...

Do you have decades of experience and expertise that is worth something to a knowledge hungry world? Is it locked up in your grey matter? Not structured or packaged? Today most of us are knowledge workers. It might be in finance, marketing, technology...

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed...

In 2004 – the inaugural year of the industry’s biggest event, Advertising Week – Facebook was launched as a social networking site open only to Harvard students.  Now ten years old, Advertising Week – like social media &ndash...