Blog.sysomos.com

Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a...

Social marketing company Spredfast is announcing that it has raised $32.5 million in Series D funding. The round was led by Lead Edge Capital with participation from Austin Ventures, InterWest Partners, and OpenView Partners. The company has now raised...

A smart social media campaign has a solid business goal When I first started in social media way back in the dinosaur ages of 2008, we were pretty shy on good KPIs.  In the absence of widespread business intelligence and theory, and armed with...

Do you want to grow your business with social media? You need to become good at managing your accounts. But it’s easier said than done. Yes, managing social media accounts on different social networking sites can be overwhelming especially if you are...

Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your website’s success. But that doesn’t mean Google Analytics is telling you the full story. In fact, your analytics could be...