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Guest Post by James Thomas, CMO, Allocadia These days, we focus a lot on the “do” side of marketing – emails, campaigns, events, ads, and more. But, as Gartner expects marketing budgets to rise this year, the investments behind these efforts have never...

Osmania University MBA New Syllabus 2016-2017 Paper Code – MB101 Course: MANAGEMENT AND ORGANIZATION BEHAVIOUR Unit – I: Management Process and Functions, Scientific and Modern Management, 3D Model of Managerial Behavior – MBO – MBWA – Line and Staff...

Best of B2B Marketing Zone February 13, 2014 CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014 Marketing Automation 2014 Industry Overview: What the Surveys Tell Us 'The Interwebs have delivered an unusually rich trove of data about the marketing...

The promise of predictive lead scoring for B2B marketers is huge: marrying customer behavioral data with additional predictive insight to zero in on only the very best leads. Using data modeling rather than guesswork to drive marketing programs is incredibly...

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best...