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Content marketing on a tight budget is challenging, straining both financial and human capital resources, but there are tricks that help stretch those resources. Content marketing is a time-tested and proven method for using a website to build a business...

We’ve all heard the jokes about Instagram—about how it’s really just a delivery vehicle for cat photos and selfies, about how frustrating it is to see people posting countless food pictures and post-workout snapshots. In truth, though...

It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions...

Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...

It all comes down to knowing your audience. Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me-too,” uninspiring content on corporate blogs...