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  • Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

  • It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

  • The scandal of Hillary Clinton’s “home brew” email server, as it is played out over more than a year and a half, has served as a Rorschach test for her supporters and opponents. In her critics’ eyes it’s just another example of the Clinton family taking...

  • Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...

  • CYNOPSISDIGITAL 12.16.16 Good morning. It’s Friday December 16, 2016 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Ad-Serving Latency: Ad-serving ‘latency’ refers to a latent time that can be perceived by a webpage or...

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  • Header bidding has quickly become an indispensable tool for publishers, with over 73% of sites in Alexa.com’s top 1,000 employing some kind of header bidding setup. That’s not surprising given the yield gains header bidding can help publishers achieve...

  • This post comes to us from Keona Campbell. Keona is a Senior Recruiting Coordinator at AppNexus and Recruiting Committee Lead for BlackNexus, an affinity group devoted to empowering AppNexians through mentorship, networking opportunities, and cultural...

  • Today, IAB Europe, released the draft technical specifications for the Transparency and Consent Framework for public comment: a framework designed for the online advertising ecosystem to use to meet the transparency and user choice requirements of GDPR...

  • 2017 was another big year for advertisers, publishers, and ad tech providers. We saw the continued dominance of client-side header bidding as well as the advent of server-to-server; the announcement of a new ad tech consortium to make cookieless, cross...

  • At a base level, digital advertising should be transparent, brand-safe, and fairly priced. Unfortunately, two of the biggest issues that advertisers face today are transparency and quality in the digital advertising marketplace. To bring resolution...

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