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ANNUITAS. ANNUITAS™ is the leading research and consulting firm specialized in go‑to‑market (GTM) transformation.

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The Beginner’s Guide to SEO
via johnrampton

By John Rampton & Jayson DeMers Table of Contents Section 1: A Framework for Thinking about SEO Chapter 1: The Changing SEO Landscape Chapter 2: The Three Pillars of SEO Chapter 3: Google’s Major Algorithm Updates Section 2: Strategic Thinking...
The 2014 Social Media Glossary: 154 Essential Definitions
via makeitwithmichael

By Matt Foulger Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the...
17 Customer Retention Strategies That Work Every Time
via buildfire

Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...
Twitter, Inc. (NYSE:TWTR) Files An 8-K Results of Operations and Financial Condition
via marketexclusive

Twitter, Inc. (NYSE:TWTR) Files An 8-K Results of Operations and Financial Condition Item 2.02Results of Operations and Financial Condition. On February 9, 2017, Twitter, Inc. (the Company) announced its financial results for the quarter and fiscal...
Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
via blog.marketo

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed...

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ANNUITAS - Demand Growth

ANNUITAS transforms  go‑to‑market (GTM) execution. ANNUITAS™ is the leading research and consulting firm specialized in go‑to‑market (GTM) transformation.
What's Worth More? - Annuitas

I’ve recently been involved in an ongoing online discussion regarding marketing automation, …